Lady K Hair Artistry

The benefits of keratin in Virtue Labs products

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What exactly is keratin? Keratin is a fibrous protein that makes up the majority of the structure of hair (of course!), nails and the outermost layer of skin. It provides strength, protection and durability to the hair strands, improving the texture and appearance of hair.

Keratin makes the hair follicle softer, smoother and more manageable, helping reduce frizz and breakage. Additionally, Keratin can help to protect the hair from environmental damage caused by UV rays and pollution.

Keratin is often added to hair products such as shampoos, conditioners and treatments to help strengthen and protect the hair. Using hair products that contain keratin can be particularly beneficial for those with dry, damaged, or colour-treated hair and is an essential ingredient for anyone’s haircare regime. (We can’t get enough at Lady K!)

One particular haircare brand that focuses on keratin at the forefront of all their products is our in-salon favourite… Virtue Labs. Virtue offers a range of haircare products that are specifically formulated with their patented Alpha Keratin 60ku protein – the only products on the market to use human keratin. This specific protein helps restore the hair’s strength, elasticity and shine leaving you with smoother, healthier-looking hair. With a 95% split end reparation and 138% increase in colour vibrancy, it’s no wonder we not only retail it at Lady K, but we also make sure
to keep our trollies well stocked with their products!

Our favourites from Virtue have to be the Healing Oil (which helps make hair shinier andstronger and is perfect to apply to either wet or dry hair to create a frizz-free, glossy look), the Restorative Treatment Mask (which delivers an immediate and intense hydrating and conditioning boost to dry, damaged hair) and of course, the Recovery Shampoo and Conditioner (which works to fill cracks in the hair cuticle to heal and repair damage hair). We can’t get enough!

For more tips and tricks, follow us @ladykhairartistry on Instagram and TikTok and pop in to buy all Virtue products mentioned.